Stare Polesie district branding materials flat-lay
Stare / Polesie logotype

A new visual identity for Stare Polesie — one of the oldest districts in the city of Łódź, Poland. The logo’s angled stroke represents the district’s historic rural layout and its distinctive position on the map. The colors chosen for the project are black, white, and dark red — the red evoking the brick used in the industrial factories throughout Łódź.

The typography is simple and modern. The branding also draws on patterns inspired by local architectural details. I designed a small set of icons, mostly of cultural buildings that could help promote the district beyond its borders. By combining these elements, I created a wide range of promotional merchandise.

Project Team: Martyna Ceglińska, Agnieszka Chromiec, Karolina Johnson, Kinga Rzeplińska, Zofia Ulman

Designs: Karolina Johnson, Kinga Rzeplińska, Zofia Ulman

Photos: Michał Sikora / Calendar: Zofia Ulman / Mockups: Karolina Zarychta

Stare Polesie merchandise flat-lay: drawstring bag, pen, gift box, CD, building-icon pins and postcards

Revitalisation report cover with hands and tool icons beside the sponsorship-offer brochure

Open report booklet showing a historic-building catalogue with tables and the sponsorship offer

Stacked copies of the patterned "Samo się nie zrobi!" revitalisation report

Open booklet spread of event posters including Light Move Festival and Fashion Week

Open booklet spread with a Transport section district street map and legend

Framed "Festyn Roślinny" plant-fair poster with green gardening-tool icons, beside a plant and lantern

Report front and back covers showing the hands-and-tools artwork and website address

Brand guidelines spread: T-shirts, tote bags, pins and stamp beside logo, typography and colour specs

Three hanging event posters: Podwórkowe Rewolucje, Slow Weekend food trucks and Light Move Festival

Wooden rubber stamp next to its inked Stare / Polesie logotype imprint

Two enamel mugs with dark red rims, printed with cultural-building line drawings and the logo

Tote bags and T-shirts on a rail printed with scattered logotype letters and the district pattern

Four project presentation boards covering Marketing, Glue Team and Public Spaces & Street Design

Black line-drawing poster of the former Polish Army barracks, labelled Dawne koszary Wojska Polskiego
Black line-drawing poster of the half-timbered Richard Schimmel villa, labelled Willa Richarda Schimmela
Black line-drawing poster of the Reinhold Wyss townhouse, labelled Dom Reinholda Wyssa
Black line-drawing poster of the St George garrison church, labelled Kosciol garnizonowy sw. Jerzego
Black line-drawing poster of the Hugo Warrikoff clinic topped by a horse statue, labelled Lecznica Hugo Warrikoffa
Black line-drawing poster of the domed Karol Poznanski palace, labelled Palac Karola Poznanskiego
Black line-drawing poster of the towered Ernest Wever factory, labelled Fabryka Ernesta Wevera
Black line-drawing poster of the Teodor Milsch villa with corner tower, labelled Willa Teodora Milscha
Black line-drawing poster of the turreted Leopold Kindermann villa, labelled Willa Leopolda Kindermanna
Black line-drawing poster of the Edward Hentschel villa with scrolled gables, labelled Willa Edwarda Hentschela
Black line-drawing poster of the Rudolf Keller villa with a tall spired tower, labelled Willa Rudolfa Kellera
Black line-drawing poster of the Maurycy Poznanski palace facade, labelled Palac Maurycego Poznanskiego

2016 wall calendar cover and index page with line illustrations of the district's cultural landmarks

Close-up of the calendar's building line illustrations, labelled Willa Rudolfa Kellera

2016 calendars hung on a wrought-iron fence outdoors, showing the May page and cover

All twelve 2016 calendar months, each with a line illustration of a Stare Polesie cultural building