Karolina Johnson skating on a bridge
Karolina Johnson

Karolina Johnson

I'm a Principal-level Product Designer based in San Francisco and Orlando, with a background in branding, illustration, and visual design, currently designing complex fintech and brokerage products.

I enjoy taking products from early strategy and discovery through polished, production-ready experiences, balancing user needs, business goals, and technical constraints. Before transitioning into product design over six years ago, I worked across branding, print, and marketing design. That foundation in visual storytelling still shapes how I approach design today.

I believe great design is thoughtful, intentional, and deceptively simple. Whether designing a financial platform or illustrating a new character, I strive to create work that is clear, elegant, and purposeful.

Outside of work, I'm passionate about illustration and character design, and I love exploring how storytelling and personality can create more meaningful product experiences. In my free time, you'll find me traveling, taking photos, and drawing cute characters inspired by Japanese culture, or growing an audience on my mifey_art Instagram, where I share my love of '90s anime and play World of Warcraft on Discord 🏹